Note: Locations referenced in the following text can be found in the map above The Phoenicians may have been fine merchants and salesmen, but it took the arrival of the Greeks to imprint the concept of true viticulture in Sicily. In 734 BCE, a small fertile valley was settled at the northeast opening of the … Continue reading Ætna: Before The Beginning
https://youtu.be/GHmKXEsHxN8?rel=0 For the best experience, watch the video above in HD (high definition). [Select "settings" in the lower right of the screen and choose your preferred resolution.] I do a lot of grass roots wine education—for individuals, small groups, sommeliers, importers, wine schools, and journalists—using Etna as a lens to have an engaged conversation about … Continue reading “Etna is …” #Winelovers Speak
I found the following note in a memoir I stumbled upon while doing research for my book about the wines and wineries of Mount Etna. The memoir, "Unprotected Females In Sicily, Calabria, And On The Top Of Mount Etna" was written by Helen Lowe and published by Routledge, in London, in 1859. The memoir is … Continue reading Your Own Pet Crater
In late-December 2014, we shot our first commercial for the wine tours and educational experiences we offer through The Etna Wine School™. It was a lot of fun. Our staff spent the day with a great director and his team, going to the places we frequent for our wine classes on Mount Etna – including Monaci … Continue reading Your Wine Bus Is Boring … The EWS Has a FANCY Van!
By Benjamin Spencer It's not easy making a mark in the culinary scene of Italy. You need to know your stuff. Over the last two years we have worked very hard to set up our company and communicate this simple fact: WE KNOW ETNA WINE. In that time, we've met #winelovers and journalists from around the … Continue reading EWS Listed in Swide Magazine’s Top 10 Best Experiences of Italy
Every week, we read another article that mentions Etna and her wines. The (#etnabianco) white wines from Carricante, along with the (#etnarosso) red wines made from Nerello Mascalese and Nerello Cappuccio are certainly worth writing about, but what are journalists saying? What are consumers reading? And what should you think? Two recent articles, one in Decanter and the … Continue reading Everyone’s Talking About Etna