As a kid, in America, we used to shop at Walmart and Target for seasonal changes of clothes, back-to-school supplies, and myriad other items. Walmart and Target were everywhere, they were easy to get to, and I always found something that fit my mood and/or needs. It is with great pride and celebration that I …
The New Wines of Mount Etna Gets Broader Distribution Read More »
I recently had an opportunity to sit down with Moshe Cohen, producer and host of In The Vineyard With, a podcast about wine and the people who make it. Here is the link to episode 1 of 2. During the interview, which Moshe divided into PART ONE and PART TWO, we discussed my new book …
It’s always nice to get something you love from someone special, but it feels a heck of a lot better to give. In the least few weeks, I’ve been honored by winning the Gourmand Award in Food Culture for The New Wines of Mount Etna, the first book about Mount Etna wines in English, which …
Holiday Discounts & Goodies from Etna Wine School Read More »
It’s always nice to start your day off with good news. Yesterday morning I woke to the sound of a message from a friend that I had won an award for my new book, The New Wines of Mount Etna. With one eye open and half of my consciousness still in a dream, I typed …
Over the last few months, we’ve been working hard to develop a new website with the capability of offering a comprehensive learning platform. And today, it’s here! The new website can be accessed at the same address — http://www.EtnaWineSchool.com — and it’s packed with new and engaging material to get you excited about and loving …
The forests on the volcano Etna contain hundreds of thousands of chestnut trees. Over the last millennia the forests have served as a resource for wood barrels and tanks. When compared to other wood containers, research has proven that the chestnut wood helps the red wines (Etna Rosso) retain deeper color for a longer period …
… Let your #Etna #wine experience be a celebration — Happy Holidays everyone! — pic.twitter.com/9funtaaeGi — Etna Wine School (@etnaWineSCHOOL) November 18, 2015
During the holidays we come together to show gratitude for the things that matter most in Life. It isn’t always possible to be together with so many of us spread out around the globe but I find solace that we have discovered ways to share the special times in our lives through our common appreciation …
WITH AN OPEN INVITATION TO NYT WINE WRITER ERIC ASIMOV Dear Eric, I hope this finds you well … In February 2012, you wrote an article for the New York Times (NYT) about the wines of Mount Etna. I was preparing to announce to my family and colleagues that I was planning to move to …
By Benjamin Spencer Every brand rises and falls on its own merits. You cannot market your way to success or leverage every social interaction in a way that makes you an overnight sensation. You must have boots-on-the-ground strategies that work. Over the last two years, since we arrived in Sicily and launched the Etna Wine …
A Commercial, Wine Hashtags, and A Volcano … Oh My! Read More »
