We've been voluntarily quarantined in Sicily for a week now. Apart from a bit of rain yesterday, the weather has been beautiful and our spirits have been high. We've had a lot of laughs, great naps, and only a few moments of concern. While this mandatory staycation has contributed to more than a few 'pajama … Continue reading Sicily, Italy: Etna Wine School Launches News Feed
https://youtu.be/GHmKXEsHxN8?rel=0 For the best experience, watch the video above in HD (high definition). [Select "settings" in the lower right of the screen and choose your preferred resolution.] I do a lot of grass roots wine education—for individuals, small groups, sommeliers, importers, wine schools, and journalists—using Etna as a lens to have an engaged conversation about … Continue reading “Etna is …” #Winelovers Speak
It's inevitable. At least one time during every class, or tour, or lecture I get asked: Are you scared to live on a volcano? or Is there any kind of alert system in place? Surely, when I moved to the volcano, I was a bit nervous. I watched eruptions and fingers of lava light up … Continue reading Safety Through Science
Featured Experience: Culinary tour of Sicily with Chef Melissa Muller
WITH AN OPEN INVITATION TO NYT WINE WRITER ERIC ASIMOV Dear Eric, I hope this finds you well ... In February 2012, you wrote an article for the New York Times (NYT) about the wines of Mount Etna. I was preparing to announce to my family and colleagues that I was planning to move to … Continue reading Etna Gets Street Wise
Every wine region has a secret that makes it different. It's not something that's kept from the public, per se, but it is an important item of information that is so much a part of the dialogue that it falls between the cracks. Read More >>>
http://youtu.be/q1DhJzq6VPY By Benjamin Spencer Every brand rises and falls on its own merits. You cannot market your way to success or leverage every social interaction in a way that makes you an overnight sensation. You must have boots-on-the-ground strategies that work. Over the last two years, since we arrived in Sicily and launched the Etna … Continue reading A Commercial, Wine Hashtags, and A Volcano … Oh My!
What do you think of our new #video? –
On the eve of our very first class, May 28, the Palermo-based EnoGastronomic magazine Cronache Di Gusto published a short interview with the Etna Wine School's lead agronomist, Valeria Carastro. During the interview, Valeria shared the strategy for our new innovative wine educational center based on Sicily's east coast, in the Mount Etna zone.Here's a … Continue reading Cronache Di Gusto Gives The EWS a ‘ThumbsUp’
After several long years of planning, deliberating, communicating and training, I am happy ecstatic to announce the launch of the Taormina Wine School. Based on the dramatic slopes of Sicily’s beautiful Mount Etna, The Etna Wine School will offer innovative education programs for passionate oenophiles, wine trade professionals, craft winemakers, and sales personnel. Whatever your … Continue reading Welcome to Paradise!