“Etna is …” #Winelovers Speak

https://youtu.be/GHmKXEsHxN8?rel=0 For the best experience, watch the video above in HD (high definition). [Select "settings" in the lower right of the screen and choose your preferred resolution.] I do a lot of grass roots wine education—for individuals, small groups, sommeliers, importers, wine schools, and journalists—using Etna as a lens to have an engaged conversation about … Continue reading “Etna is …” #Winelovers Speak

Etna’s Secret Weapon

Every wine region has a secret that makes it different. It's not something that's kept from the public, per se, but it is an important item of information that is so much a part of the dialogue that it falls between the cracks. Read More >>>

A Commercial, Wine Hashtags, and A Volcano … Oh My!

http://youtu.be/q1DhJzq6VPY By Benjamin Spencer Every brand rises and falls on its own merits. You cannot market your way to success or leverage every social interaction in a way that makes you an overnight sensation. You must have boots-on-the-ground strategies that work. Over the last two years, since we arrived in Sicily and launched the Etna … Continue reading A Commercial, Wine Hashtags, and A Volcano … Oh My!

Cronache Di Gusto Gives The EWS a ‘ThumbsUp’

On the eve of our very first class, May 28, the Palermo-based EnoGastronomic magazine Cronache Di Gusto published a short interview with the Etna Wine School's lead agronomist, Valeria Carastro. During the interview, Valeria shared the strategy for our new innovative wine educational center based on Sicily's east coast, in the Mount Etna zone.Here's a … Continue reading Cronache Di Gusto Gives The EWS a ‘ThumbsUp’

Welcome to Paradise!

After several long years of planning, deliberating, communicating and training, I am happy ecstatic to announce the launch of the Taormina Wine School. Based on the dramatic slopes of Sicily’s beautiful Mount Etna, The Etna Wine School will offer innovative education programs for passionate oenophiles, wine trade professionals, craft winemakers, and sales personnel. Whatever your … Continue reading Welcome to Paradise!