“Etna is …” #Winelovers Speak

https://youtu.be/GHmKXEsHxN8?rel=0 For the best experience, watch the video above in HD (high definition). [Select "settings" in the lower right of the screen and choose your preferred resolution.] I do a lot of grass roots wine education—for individuals, small groups, sommeliers, importers, wine schools, and journalists—using Etna as a lens to have an engaged conversation about … Continue reading “Etna is …” #Winelovers Speak

Etna’s Secret Weapon

Every wine region has a secret that makes it different. It's not something that's kept from the public, per se, but it is an important item of information that is so much a part of the dialogue that it falls between the cracks. Read More >>>

A Commercial, Wine Hashtags, and A Volcano … Oh My!

http://youtu.be/q1DhJzq6VPY By Benjamin Spencer Every brand rises and falls on its own merits. You cannot market your way to success or leverage every social interaction in a way that makes you an overnight sensation. You must have boots-on-the-ground strategies that work. Over the last two years, since we arrived in Sicily and launched the Etna … Continue reading A Commercial, Wine Hashtags, and A Volcano … Oh My!