For the best experience, watch the video above in HD (high definition). [Select “settings” in the lower right of the screen and choose your preferred resolution.] I do a lot of grass roots wine education—for individuals, small groups, sommeliers, importers, wine schools, and journalists—using Etna as a lens to have an engaged conversation about the …
It’s inevitable. At least one time during every class, or tour, or lecture I get asked: Are you scared to live on a volcano? or Is there any kind of alert system in place? Surely, when I moved to the volcano, I was a bit nervous. I watched eruptions and fingers of lava light up …
Every wine region has a secret that makes it different. It’s not something that’s kept from the public, per se, but it is an important item of information that is so much a part of the dialogue that it falls between the cracks. Read More >>>
In late-December 2014, we shot our first commercial for the wine tours and educational experiences we offer through The Etna Wine School™. It was a lot of fun. Our staff spent the day with a great director and his team, going to the places we frequent for our wine classes on Mount Etna – including Monaci …
Your Wine Bus Is Boring … The EWS Has a FANCY Van! Read More »
By Benjamin Spencer Every brand rises and falls on its own merits. You cannot market your way to success or leverage every social interaction in a way that makes you an overnight sensation. You must have boots-on-the-ground strategies that work. Over the last two years, since we arrived in Sicily and launched the Etna Wine …
A Commercial, Wine Hashtags, and A Volcano … Oh My! Read More »
The Etna Wine School™ is proud to announce a new operating structure for 2015. As of December 2014 the Etna Wine School has ended joint operations with Etna Wine Lab and will be operating independently. Since its founding in 2012, the Etna Wine School has educated an international pool of students, bloggers, journalists, importers, restaurateurs, …
