https://youtu.be/GHmKXEsHxN8?rel=0 For the best experience, watch the video above in HD (high definition). [Select "settings" in the lower right of the screen and choose your preferred resolution.] I do a lot of grass roots wine education—for individuals, small groups, sommeliers, importers, wine schools, and journalists—using Etna as a lens to have an engaged conversation about … Continue reading “Etna is …” #Winelovers Speak
Featured Experience: Culinary tour of Sicily with Chef Melissa Muller
In late-December 2014, we shot our first commercial for the wine tours and educational experiences we offer through The Etna Wine School™. It was a lot of fun. Our staff spent the day with a great director and his team, going to the places we frequent for our wine classes on Mount Etna – including Monaci … Continue reading Your Wine Bus Is Boring … The EWS Has a FANCY Van!
http://youtu.be/q1DhJzq6VPY By Benjamin Spencer Every brand rises and falls on its own merits. You cannot market your way to success or leverage every social interaction in a way that makes you an overnight sensation. You must have boots-on-the-ground strategies that work. Over the last two years, since we arrived in Sicily and launched the Etna … Continue reading A Commercial, Wine Hashtags, and A Volcano … Oh My!